EREMA Closed Loop Plastic Recycling Blog

New Plastics Economy

Written by Mike Horrocks | Apr 16, 2018 7:17:36 PM

Six companies are pledging to use 100% reusable, recyclable or compostable packaging by 2025 at the latest.

Six participants in the Ellen MacArthur Foundation’s New Plastics Economy initiative - MARS, M&S, PepsiCo, The Coca-Cola Company, Unilever, and Werner & Mertz - are making or reiterating a pledge at the Our Ocean conference in Malta today to use 100% reusable, recyclable or compostable packaging by 2025 at the latest. This is a major step forward, and the Ellen MacArthur Foundation calls on the whole industry to follow their lead, as well as to make commitments that ensure packaging is not just recyclable, but also in practice recycled, reused or composted. One critical action is to increase demand for recycled materials. Consumer goods producer Werner & Mertz’s pledge today to use 100% recycled content in all its consumer packaging by 2025 sets a great example for others to follow. A critical mass of such commitments is essential to move towards a new plastics economy in which no plastic becomes waste.

https://newplasticseconomy.org/news/six-companies-announce-major-step-towards-circular-economy